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High Blood Pressure Collaborative receives more national recognition
From Finger Lakes Health Systems Agency on Friday, March 18, 2016
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Rochester’s effort to eliminate health disparities through its community-wide High Blood Pressure Collaborative was recognized with the Innovation in Advancing Health Equity Award from the National Business Group on Health (NBGH). The prestigious prize, given to only four initiatives nationwide, honors the collaborative’s efforts to improve high blood pressure control in high poverty neighborhoods and among communities of color.

The award was presented March 3 to NBGH members Paychex, Wegmans and Xerox in Washington, D.C.

The Health Equity Award recognizes the collaborative’s focus on African Americans, Latinos, and residents of high poverty neighborhoods, which the group’s data show have the highest rates of uncontrolled hypertension in Monroe County. The initiative coordinates blood pressure screenings and educational events in churches, community centers, adult education centers, barber shops and beauty salons. Recently the group launched a medication adherence marketing campaign on buses and billboards and through radio ads. 

The National Business Group on Health leads initiatives to address health care issues facing employers by sharing best practices from the most progressive companies. Other winners of this year’s award are American Express, GlaxoSmithKline and Cigna.