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Wellness Programs Need to Be More Relevant
By Rebecca Moore
From Plan Sponsor on Wednesday, July 20, 2016
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Personalization, providing rewards and understanding what employees want are key to maximizing value in employer-sponsored health and well-being programs, according to results from a survey released by Welltok, Inc. and the National Business Group on Health (NBGH).

"The 'one size fits all' approach to communications, however, has proven ineffective in engaging employees and engagement is now the number one challenge facing employers. Personalization is the key and there are emerging engagement platforms and point solutions that show great promise in driving and sustaining engagement by leveraging data, predictive analytics and technology to reach people with personalized, timely, relevant and actionable information," says Brian Marcotte, CEO and president of the National Business Group on Health.