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The Risks of Selling Your Personal Data
By Kara Brandeisky
From Money Magazine on Tuesday, July 26, 2016
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The reveal: At about two-thirds of large employers, wellness programs will cut your health costs if you take risk-assessment questionnaires or physical screenings that reveal cholesterol levels, drinking habits, weight, or other data, according to the National Business Group on Health.

The savings: Most wellness programs pay just for participating, offering financial incentives if you take a physical screening (paying a median $130, as a health savings account contribution, an insurance discount, or even cash) or answer a health-risk questionnaire (median $140), the NBGH says.

If the results deem you unhealthy, the program can use your data to set goals for you—say, to lose weight or cut your cholesterol. Employers may then offer incentives worth up to 30% of the total cost of your annual premium (your share plus your employer’s) for meeting the benchmarks. Almost a quarter of big firms now use such “outcome-based incentives,” says NBGH.