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Blackstone Unit Finds Some Health Nudges Just Don’t Work
By Anna Wilde Mathews
From The Wall Street Journal on Monday, August 22, 2016
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Brian Marcotte, chief executive of the National Business Group on Health, which represents employers, says he sees companies trying to “do outreach in a more personalized way.” Sometimes they use smartphone apps or other tools such as blood-sugar monitors that communicate health suggestions based on a person’s individual condition.