Email to a Colleague

Making open enrollment the best experience for everyone
By Prashant Srivastava
From Employee Benefit News on Monday, September 26, 2016
(View Website)

But just as it would be foolish and ineffective to rely solely on one generic medium, it is wasteful to utilize all channels for a single employee. Employees differ by age, gender, education, lifestyle and preferences. The key is knowing each employee on an individual basis — what they want, where they are looking and what is most likely to bring about a positive response. A recent survey from the National Business Group on Health reported that 95% of employers have failed to assess their employees’ communication preferences. Your annual enrollment will be much more effective by becoming part of the other 5%. Start with asking for their preference this time around.