January 10, 2020
Executive sponsors are vital in connecting and communicating about the culture of health (COH) with corporate executive teams and leaders within all levels of a company. Many executive sponsors are business or functional leaders within their companies and have a passion for health and well-being. They can serve as spokespeople for the importance of sustaining a culture of health and play a role in connecting with well-being champions. A person like this can truly make a difference in driving employee engagement.