The Power of Purpose-Driven Companies

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June 21, 2021

Purpose-driven companies aren’t just important, they’re also a growing trend, says Bill Novelli, author of Good Business: The Talk, Fight, Win Way to Change the World. And in order to compete for talent and succeed in the world today, businesses must connect with employee and consumer values and interests. But how do companies know what they stand for, as well as when they should speak out? On this episode of the Business Group on Health Podcast, we speak with Bill Novelli about why purpose is becoming a fundamental underpinning of many organizations, his rules of thumb for assessing when to make public statements on societal issues, along with insights on how we can use a social marketing lens to improve vaccine uptake among employees.

SPEAKERS

Bill Novelli | Professor and Founder, Business for Impact, Georgetown University McDonough School of Business and author of Good Business: The Talk, Fight, Win Way to Change the World

Ellen Kelsay | President & CEO, Business Group on Health

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Duration 23 min

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