Moving Forward with Empathy: Messaging to the Unvaccinated

icon mic

August 23, 2021

For decades, the Ad Council has brought together the advertising industry to serve the social good through public service engagement; today, they're providing critical information to Americans across the country about the COVID-19 pandemic, with a specific focus on building vaccine confidence among the unvaccinated. In this episode of the Business Group on Health podcast, we speak with Charysse Nunez about the Ad Council's work on messaging to the unvaccinated, including their research on which narratives, messages and messengers resonate with those who are uncertain about taking the vaccine.

Download transcript.


Charysse Nunez | Insights and Strategy Consultant, Ad Council

LuAnn Heinen | Vice President, Business Group on Health

Duration 27 min

Subscribe To The Podcast

All Podcasts

Showing items 31-32 of 32
Jun 22, 2020
Leadership During a Pandemic: Reflections from the...
What is it like to take over a health care organization in the midst of a pandemic? 
Read more
Jun 21, 2020
Introducing Our Podcast
Ellen Kelsay and LuAnn Heinen present Business Group on Health's podcast. Topics we’ll explore include immune...
Read more
Showing items 31-32 of 32