Understanding your Target Audience

Before designing a wellness promotion program, company staff should have a clear vision and image of the target employee audience that will be participating in it. Who is the intended target group for your initiatives?

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The series addresses the growing impact of cancer in the workplace. It is a comprehensive set of tools designed to help benefit managers

Before designing a wellness promotion program, company staff should have a clear vision and image of the target employee audience that will be participating in it. Who is the intended target group for your initiatives? By creating an audience profile, you can develop a program that offers employees unique solutions to address their concerns.

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UNDERSTANDING YOUR TARGET AUDIENCE

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