Moving Forward with Empathy: Messaging to the Unvaccinated

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August 23, 2021

For decades, the Ad Council has brought together the advertising industry to serve the social good through public service engagement; today, they're providing critical information to Americans across the country about the COVID-19 pandemic, with a specific focus on building vaccine confidence among the unvaccinated. In this episode of the Business Group on Health podcast, we speak with Charysse Nunez about the Ad Council's work on messaging to the unvaccinated, including their research on which narratives, messages and messengers resonate with those who are uncertain about taking the vaccine.

Download transcript.

SPEAKERS

Charysse Nunez | Insights and Strategy Consultant, Ad Council

LuAnn Heinen | Vice President, Business Group on Health

Duration 27 min

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