Moving Forward with Empathy: Messaging to the Unvaccinated

icon mic

August 23, 2021

For decades, the Ad Council has brought together the advertising industry to serve the social good through public service engagement; today, they're providing critical information to Americans across the country about the COVID-19 pandemic, with a specific focus on building vaccine confidence among the unvaccinated. In this episode of the Business Group on Health podcast, we speak with Charysse Nunez about the Ad Council's work on messaging to the unvaccinated, including their research on which narratives, messages and messengers resonate with those who are uncertain about taking the vaccine.

Download transcript.

SPEAKERS

Charysse Nunez | Insights and Strategy Consultant, Ad Council

LuAnn Heinen | Vice President, Business Group on Health

Duration 27 min

Subscribe To The Podcast

All Podcasts

Showing items 1-10 of 54
Sep 19, 2022
Demonstrating LGBTQ Allyship through Inclusive and...
More than ever, LGBTQ+ equality is on the minds of employers and this episode of the Business Group on Health Podcast tackles some...
Read more
Aug 22, 2022
Recovery is Possible and Other Essential Things to...
One third of U.S. adults experience alcohol use disorder in their lifetime, according to today’s Business Group on Health Podcast...
Read more
Aug 08, 2022
"We Can Make Strides in Preventing...
On today’s episode of the Business Group on Health Podcast, we speak with Dr. Christine Yu Moutier, psychiatrist and Chief Medical...
Read more
Jul 25, 2022
Is the Future of Medicine Functional Medicine? A...
On today’s episode of the Business Group on Health Podcast, we speak with Dr. Mark Hyman, multi-time #1 New York Times Bestselling...
Read more
Jul 11, 2022
When Pay Isn’t Enough: Driving Business Value...
On today’s episode of the Business Group on Health Podcast, we speak with Timothy Flacke and explore the question: “what more do...
Read more
Jun 21, 2022
Conversations about End-of-Life Care are Key to...
Dr. Shoshana Ungerleider talks about grief, death and dying and caregiving, as well how employers can create a space that fosters...
Read more
Jun 06, 2022
The Impact of Climate Change on Our Collective...
Dr. Susan Clayton discusses the relationship between warming weather and our mood and sleep, the emotional toll on people...
Read more
May 23, 2022
Virtual Reality: The Next Frontier in Health Care
Dr. Greenleaf discusses the many applications of VR, its advantages as a health and well-being tool, and what the next decade...
Read more
May 09, 2022
Your Gut Reaction is Real – How Gut Health...
Dr. Emeran Mayer discusses the bidirectional communication between the brain and the gut, the physical and emotional...
Read more
Apr 18, 2022
The Social and Emotional Tax of Sleep Loss
Dr. Ben Simon describes what happens to our emotional reactivity and our relationships at home and at work when we sleep well --...
Read more
Showing items 1-10 of 54